In sales, it's right to say that the most successful deals often begin without an immediate sale. A smart business owner knows that a successful business deal is more than just an immediately closed transaction. It's all about creating trust and laying the foundation for a long-term relationship. The principle remains the same regardless of the type of business you operate, be it retail, services, or technology: always treat your customer as if you’re sitting on the same side of the table, and build a relationship that would help both your company and the customer in working toward a solution together.
How does this approach help
· A conversational approach allows you to learn about the customer’s needs.
· It helps you guide them through options and offer solutions that fit their life.
· The approach feels more natural, and it’s also proven to lead to bigger wins over time.
How This Applies to 3D Crystal
In the 3D Crystal Industry, these principles play a vital role in boosting sales. We have noticed that our customers at the kiosk or even online do not intend to buy the crystal on the spot; some may be curious, and some customers may be comparing options or even imagining their pictures in it. The first step that we follow religiously is to engage the customer and not sell right away.
We have seen how simply letting them hold the crystal and feeling its weight built curiosity in them. It gives them an opportunity to admire the image that seems to float inside the crystal in 3D. At the kiosk, we even give them an opportunity to see how their image might look inside the crystal in greyscale. And once they have their phones out to check how their image looks, we have reached a stage where the sale is 50% complete without the customer feeling forced or pressured.
Why “It Depends” is the Best Answer
One of the frequent questions we come across from our customers is, “How much does it cost?” Instead of rushing to the highest or lowest price point, the right response is, “It depends.”
Our crystals vary in price, and it solely depends upon factors such as:
· The occasion – a graduation gift, a wedding keepsake, or a 50th anniversary crystal
· The type of picture – single portraits, couples, or family photos with more detail
· The shape and size – a Heart Crystal to portray love, a Rectangle Crystal for timeless elegance, or a Prestige Crystal for an achievement.
By asking the right questions and offering guidance, we help customers choose not just a product, but the perfect memory to preserve.
Long-Term Wins Through Relationships
Every interaction may not result in a purchase, and that’s okay. The key is to leave the customer with trust and a reason to return. This can be accomplished by a signed business card, a promise of priority service the next time they approach us, or an incentive like free inscription or a free photo review can turn a “maybe later” into a loyal repeat customer. One such interaction turned into a bulk order of 60 engraved corporate awards, a deal that never would have happened through pressure sales.
The same principle applies to B2B partnerships. Success is achieved step by step:
1. Identify the decision-maker – the first and most critical milestone.
2. Secure a meeting – build rapport and present your value.
3. Run a small test – prove product quality and performance on a smaller scale.
4. Scale to wider distribution – expand into more stores or channels based on proven results.
5. Build persistence and relationships – some partnerships take months, others years, but long-term results come from trust and consistency.
Why This Matters
In the end, regardless of the industry or business, success relies on human connection. In this era, business is more than just buying products. It's about investing in trust, experience, and relationships. By soft selling, guiding, and listening, we don’t just close deals; we create stories, friendships, and memories preserved forever.
Begin Your Story Today
We believe that the best sales happen when the customer feels guided and not pushed. That’s why we believe in showing possibilities, answering questions, and letting the product speak for itself. To explore how your own memories could look inside a crystal, visit 3DCrystal.com