Success doesn’t come from chasing competitors. No matter what industry you’re in or how far along you are in your journey, real growth happens when you focus on improving yourself and your business from within.
Focus on Growth, Not Distraction
As Riyaz Datoo, founder of 3D Crystal, puts it:
“Stop focusing on me. Focus on your business.”
By constantly keeping track of your competitors' business moves and strategies, you are losing sight of your own progress and time. Constant comparison with someone else’s business means that you are always one step behind. Instead, the best thing to do is to focus that energy on refining your product, your service, and your brand.
At 3D Crystal, our attention has always been on innovation — from developing lifelike 3D crystal photo cubes to mastering HD 3D laser engraving that turns ordinary crystal pictures into breathtaking works of art. Every advancement came from looking inward, not sideways.
Learn, But Don’t Imitate
It is good to gain competitive intelligence as it helps you understand your industry, observe trends, and learn from others’ successes. But it should not turn into an obsession, which would eventually slow your own momentum and growth.
The goal isn’t to be a copy but to create something that’s uniquely yours. That’s how true leaders are made.
The Real Win
When you decide to stop chasing and start innovating, your business becomes the one that others watch and learn from.
This exact mindset is what helped us turn a single idea into a global brand. And now we ship 3D laser gifts and personalized keepsakes to customers around the world.
Keep Your Eyes on Your Own Light
Growth begins when you decide to focus on your own path. Always aim to improve and innovate yourself and your business. Doing so, you can see your work shine just like the brilliance of a 3D crystal photo illuminated from within.